![]() Physical trainers will eventually be sent to owners of the NFT files but the company’s co-founder, Benoit Pagotto, describes these chattels as a mere “bonus”. ![]() And just as NFT artworks have been selling for jaw-dropping prices – notably last month’s sale of a work by Beeple for over £50m at Christie’s – so, too, have NFT sneakers.Įarlier this month a collaboration between“crypto native” brand RTFKT (pronounced artefact) and 18-year-old digital artist Fewocious, made the equivalent of £2.24m in seven minutes with the sale of 621 pairs of NFT trainers – collectible digital files which come in limited editions, and are marked for authenticity. Increasingly, mainstream fashion brands are getting in on the action: last month Gucci produced a pair of virtual neon-green sneakers, for £9, to be “worn” in augmented-reality (AR) gaming worlds, as well as on social media. Hannah Marriott in her back garden, ‘wearing’ an Auroboros bodysuit and Shishigami shoes. The market for “skins”, which enable characters to change their in-game appearance, is predicted to reach £36bn by the end of 2022, while Fortnite, which has more than 250 million global users, reportedly earns nearly £220m a month in skins already. In the gaming world – now worth more than sports and movies worldwide – digital fashion is already booming. At the more accessible end, another company, Tribute Brand, sells digital garments, worn on Instagram by the likes of uber-fashion influencer Veronika Heilbrunner, for around the £36 mark. In 2019, a shimmering “Iridiscence” dress by The Fabricant sold for £7,800. ![]() The one I am wearing has a decidedly designer price tag of £780. At the moment these mind-bending virtual creations are either superimposed on still images, posted to social media, or created for avatars to wear within multi-player games – but they aren’t free. ![]() This is digital fashion and – sci-fi as it looks – a raft of companies are betting on its prominence in fashion’s near future. ![]()
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